9:00am - 9:15am - Michigan Agritourism Association Update

Learn what's new in the agritourism industry and about Michigan Agritourism's efforts to support agritourism farms through advocacy, promotion, education, problem resolution and networking

Janice Benson - Michigan Agritourism Association

Robyn Schultz - Michigan Agritourism Association

9:15am - 10:00am - Community, Culture And Cuisine: Lessons From Rural Tourism In France

This session will focus on the “Three C’s” of rural tourism in France: community, culture and cuisine. With examples straight from the farm, we’ll explore how each of these are woven into the rural tourism tapestry and used to increase visits and profitability.

Dr. Wynne Wright - Michigan State University

10:00am - 11:00am - Community Engagement Panel

This panel will discuss how partnering with local community groups and other farms can help attract new customers and build customer loyalty at your farm.This panel will discuss how partnering with local community groups and other farms can help attract new customers and build customer loyalty at your farm.

Regina Hamlett - Hamlett Lavender Farm

Kim Overhiser - A.W. Overhiser Orchards

Allan Robinette - Robinette's Apple Haus & Winery