Name
Plants Are Experiential Goods - Ways To Increase Customer Engagement And Boost Sales
Date & Time
Tuesday, December 5, 2023, 9:00 AM - 10:00 AM
Description
Traditionally, plants were viewed as luxury goods. This perception has changed, and plants are now viewed as more experiential. As new customers are entering the marketplace, the value proposition is changing and there is a need to alter marketing communications to better engage the new customer. In this talk, Alicia will discuss how plant purchasers’ perceptions have evolved and strategies to engage them through marketing.
Alicia Rihn - University of Tennessee
Sponsored by Proven Winners
Location Name
River Overlook CD
Track
Greenhouse
Speakers
CCA Credits
PD (1.0)
Moderator First Name
Heidi
Moderator Last Name
Lindberg