Visual Merchandising 101: Interactive Techniques to Transform Your Space
2:00pm - 4:00pm
Visual Merchandising, known as the science behind sales, is both an art and a science focused on arranging and displaying products to entice customers, build a strong brand image, and maximize sales. How products are presented influences customer perception and decision-making, impacting whether they choose to purchase or walk away.
Learn the best visual merchandising practices and techniques to engage your customers from ZenGenius' Visual Merchandising team, Emily Shirey and Meg Lefeld. This 2-hour interactive workshop will not only showcase examples of compelling displays but also review visual merchandising fundamentals. Attendees will actively apply their new knowledge to improve their store’s profitability and enhance the shopping experience.
Emily Shirey - ZenGenius, Inc.