9:00am - 11:00am
Learn what’s new in the agritourism industry, as well as what to consider when expanding your farm market and the fundamentals of pricing for success.

Michigan Agritourism Update
9:00am - 9:15am

Learn what's new in Michigan and beyond, and about a new resource that's in the works for beginning and expanding agritourism farmers.
Janice Benson - Michigan Agritourism

Expanding Your Retail Farm Market
9:15am - 9:45am
When expanding your farm market, what state and local regulations do you need to consider? How will customers move through the market? What kind of culture are you building in your market? In this session, we’ll show two real life examples of farm markets that recently went through considerable expansion and learn from their experiences.
Brian Moyer - Penn State Extension

Investing in Your Success: Fundamentals of Pricing for Farm Markets
9:45am-10:15am
Wondering if the products at your market are priced for success? This session will examine three main pricing strategies including Benchmark pricing, Cost-plus pricing and Value-based pricing, as well as considerations for why you may or may not want to choose each strategy.
Brian Moyer - Penn State Extension

Farmer Panel on Expanding Your Market and Pricing Strategies
10:15am-11:00am
Farmers in this session will share insights from their own experience about expanding their market and recommendations for those considering an expansion. They'll also share ideas for pricing strategies.
Lindsay Meckley Bollheimer - Meckley's Flavor Fruit Farm
Steve Meckley - Meckley's Flavor Fruit Farm
Stephanie Dunneback - Ed Dunneback & Girls