Farm Market Workshop - Farm Layout and Design
9:00am - 11:00am
In this session we will discuss how to use customer data to influence market and farm layout, how to plan your plantings to optimize customer visits, and hear from growers with effective farm layouts on how their designs have affected their outcomes.

Crop and Orchard Design to Maximize Pick your own Demand
9:00am - 9:40am
Chris Eckert is the president of Eckert's Inc. based in Belleville, IL. Chris will discuss how to plan an orchard and other crop fields to optimize u-pick operations.
Chris Eckert - Eckert's Inc.
 
Using Customer Provided Data to Inform Farm Market Design
9:40am - 10:20am
Brian Moyer of Penn State Extension will talk about work he's done by collecting customer-provided data and implementing a rapid market assessment survey to improve farm market outcomes
Brian Moyer - Penn State Extension

How I did it: Implementing Farm Layout and Design Optimization at DeBuck's Family Farm
10:20am-11:00am
Scott DeBuck of DeBuck's Family Farm will talk about his experience developing the farm into an agritourism destination and how he used farm layout and design to encourage growth and improve customer experience.
Scott DeBuck - DeBuck's Family Farm