*  Your Agritourism Pricing Is Wrong — and I Can Prove It
Why most farms undercharge, how guests actually value experiences, and how to raise prices with confidence.
Fear keeps many farm businesses underpriced. Owners worry guests will complain, attendance will drop, or loyal customers will disappear. But in agritourism, guests are not just buying produce, pumpkins, flowers, or a walk through a field. They are buying an experience, a memory, a family tradition, and a day worth talking about.
In this direct, practical session, Hugh shows operators how to move beyond commodity thinking and price their experiences based on real value.
2:00pm - 3:00pm
Hugh McPherson - Maize Quest

*  Changing Your Agritourism Pricing Mindset: Practical Tips from Growers Making Pricing Transitions.
Join Hugh McPherson and additional Agritourism operators who have shifted their mindset and adopted new pricing strategies to realize the full value of the experiences they provide. Here what this looks like in real world situations and how these shifts have impacted farm income, attendance, and mindset.
3:00pm - 4:00pm
Hugh McPherson - Maize Quest
Scott DeBuck - DeBuck's Family Farm
Doug Joyer - Joyer Adventure Farm at Waldoch Farm