Name
Keynote: Healthy Soil, Healthy Margins: The Business Case for Regenerative Farming
Date & Time
Wednesday, December 9, 2026, 10:30 AM - 11:30 AM
Description
Growing a great crop is only half the job; getting paid for it is the other half. Drawing on more than 30 years in global food marketing and hands-on regenerative farm leadership, Martin Crompton shows how regenerative practices can lower input costs through transition, and how wholesale growers can position their produce for the growing share of buyers who choose food on taste and health, and look to capture a premium where the market supports one.
10:30am - 11:00am
Martin Crompton - R*Generate
Fireside Chat
11:00am - 11:30am
Martin Crompton - R*Generate
Kyle Rasch - Windy Ridge Orchards
Location Name
Ballroom D
Track
Farming Principles
Speakers
Moderator First Name
Ben
Moderator Last Name
Smith