Heidi Grasman is the co-owner of Garden Crossings, a family-owned garden center and online plant retailer in Zeeland, Michigan. Alongside her husband, Rod, Heidi has spent more than 25 years helping gardeners discover plants they love and gain confidence in their gardens.

At Garden Crossings, Heidi combines her passion for plants with education, marketing, and connecting with gardeners across the country. She is a familiar face on Garden Crossings’ YouTube and social media channels, where she shares plant recommendations, garden inspiration, new varieties, and practical gardening advice.

Heidi believes gardening doesn’t have to be complicated. Her approachable style focuses on helping gardeners understand their plants, choose varieties that work for their space, and create gardens they’re excited to come home to.

Whether she’s walking through the greenhouse, visiting a beautiful garden, talking with plant breeders, or sharing what’s growing in her own garden, Heidi’s goal remains the same: to help people experience the joy and confidence that comes from gardening.