Name
It's All About the Experience: Garden Center Success Stories
Date & Time
Tuesday, December 8, 2026, 8:30 AM - 9:20 AM
Description

*  It's All About the Experience: Garden Center Success Stories
A great customer experience doesn’t happen by accident. It is built through knowledgeable staff, thoughtful communication, and the confidence customers gain from successful gardening experiences. This interactive panel will explore how garden centers and retail greenhouse businesses can create lasting customer relationships at every stage of the buying journey.
8:30am - 9:20am
Jessica DeGraaf - Proven Winners INC.
Matt Bouvy - Abele Greenhouses
Craig Koetsier - Koetsiers Greenhouses
Heidi Grasman - Garden Crossings LLC

Location Name
River Overlook CD
Track
Greenhouse
Speakers
Jessica DeGraaf - Proven Winners INC.
Craig Koetsier  - Koetsiers Greenhouse
Heidi Grasman - Garden Crossings
Matthew Bouvy - Abele Greenhouse & Garden Center
Moderator First Name
Jessica
Moderator Last Name
DeGraaf
Sponsor
Sponsored by Michigan Plant Growers Co-op